Gunelius covers her topic in 226 pages spread over thirteen chapters and a resource-rich appendix. The chapters include:
- The Evolution of Email Marketing
- The Marketing Funnel
- Know the Laws and Deliverability Rules
- Choose Your Tools
- Types of Email Marketing Funnels
- Growing Your List
- Creating a Lead Magnet
- Developing an Email Marketing Conversion Funnel
- List Segmentation
- Writing and Email Message
- Autoresponder Messages
- Measuring Performance
- Handy Resources and Swipe Files
The use of email is not going away. It is a very effective way to market your business if you do it right. Your email list is one of your most important business assets. Gunelius did a great job discussing the necessary elements for creating, building, and using an email list.
Using clear straightforward language, Gunelius clearly explained what elements are needed to set up an effective email marketing campaign. She did not highlight a specific application but focused on principles that will work with different email service providers.
Most of the content she shared, I was already familiar with. Gunelius stressed the importance of using an email service provider (ESP) rather than sending messages from your email account. An ESP will allow you to personalize messages, send to segmented audiences, and provide metrics on open rates.
Gunelius also focused on marketing funnels and how email fits into the picture. She shared many tips for moving clients through the different parts of the funnel. She addressed funnels for acquiring, nurturing, selling, and renurturing customers.
Another part of the book that really resonated with me focused on list segmentation. I now need to see how I can easily segment lists that I have. List segmentation allows you to send specific email messages to parts of your list.
This was a clearly written book with ample ideas on how to put email marketing into practice. While she did not focus on a specific ESP, one could take what she provided and research an ESP to see how it could be done. She shared the right information in order to ask intelligent questions. The book also had many relevant images that helped to add clarity to the topic.
At the end of the book, Gunelius provided a thorough resource list. The list contained downloadable resources that she created and shared but also lists of ESPs, landing pages, image galleries, Opt-in form tools, and much more. She also shared a chapter full of email swipe files to help get you started.
I am very pleased with what I learned while reading the Ultimate Guide to Email Marketing for Business. If you are responsible for generating leads for your company, you will want to read this book because it will be imperative that you develop an email list and put it to work for your company. This book at a minimum will help you become smarter about email marketing.
Additional Reading
- #SMMW18: How to Double Your Email Engagement and Double Your Sales
- #SMMW2017: How to Rapidly Grow Email List from Your YouTube Channel
- Do Your Email Messages Miss Out on Connection Opportunities?
- Pat Flynn and Bryan Harris Talk About Growing Your Email List
Photo by Web Hosting on Unsplash
In the spirit of full disclosure, this is an affiliate link, which means that if you purchase this item through my link I will earn a commission. You will not pay more when buying a product through my link. I only recommend products & systems that I use and love myself, so I know you’ll be in good hands.
Plus, when you order through my link, it helps me to continue to offer you lots of free stuff. 🙂 Thank you in advance for your support!
