Getting More Out of LinkedIn

When I talk with folks about social media, I usually recommend four basic tools: Facebook, Twitter, YouTube, and LinkedIn. People use LinkedIn for professional networking as it acts like a supercharged Rolodex. Third-party tools increase its power, as with most applications. LinkedIn is no different. With third-party tools, I have gotten more out of LinkedIn. Here are some tools that I use and recommend.

LinkedIn for Outlook

LinkedIn for Outlook is a plug-in for Outlook that links to LinkedIn. When added, it enhances Outlook with a LinkedIn tie-in feature. Here are some features:

• When you select a message to read, you will also have an additional window showing the individual’s image with a link back to LinkedIn to see their profile and activity. If they are not part of LinkedIn, there is a link to invite them. If the message includes multiple people, the system will list them.
• Within the contacts folder, there is a new grouping of just LinkedIn contacts. These are all of your contacts from LinkedIn. You can email them directly from Outlook.

When you craft a message, you can conveniently view what they wrote before and their recent activity.

InMaps

Basically, InMaps allows you to visualize the connections you have in LinkedIn. The image above is my LinkedIn network. The dark blue is Civil Air Patrol. Orange is UW Extension. Green is the University of Wyoming. Gold is the Bujinkan. Light blue is Hobart and William Smith Colleges. Gray is ASTD Northern Rockies Chapter. You can see your connections by going to LinkedIn InMaps.

Evernote Hello

Evernote Hello is a mobile tool that helps with relationship management. By building your contacts with Evernote Hello, you can leverage the power of both Evernote and LinkedIn. When you add a new contact, it searches LinkedIn to see if they exist, and pulls information from LinkedIn to help populate the new contact’s details. As the site mentions, “Hello automatically brings in related information about the people you meet from your calendar, Evernote account, online networks, and more.” If you log each encounter with a person, you can develop a rich profile of that person. Evernote backs up Evernote Hello.

TripIt

TripIt is a tool that will let you create an itinerary for your trip to include times, locations, and important phone numbers. You can access these details from multiple devices. TripIt will also sync with your favorite calendar programs. I just found out today that when I mail my confirmation messages to TripIt, it automatically adds them to my itinerary. If you are interested in sharing your experiences with others, you can post your itineraries to your favorite social media sites like LinkedIn.

SlideShare

SlideShare is another program that I get a lot of mileage out of. Basically, I post all of my presentations on SlideShare for others to see. Once I post them, they automatically appear on my LinkedIn profile. There are also options to see presentations posted by fellow LinkedIn’ers.

WordPress

Finally, if you are a blogger, you can connect your blog to LinkedIn. In my case, I connect my WordPress Blog to LinkedIn to share new posts automatically. My personal goal is to share everything I create. Being able to do it automatically removes one more thing from my list. WordPress has plug-ins for making these connections.

These third-party applications help to both disseminate information to my connections and help me stay in touch smartly with my connections.

Are you using any other applications to leverage LinkedIn? If so, I would love to know about them.

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