Book Review: Smart Social Media – Your Guide to Becoming a Highly Paid Social Media Manager

Just getting my new business off the ground, I thought I could benefit from all the advice I could get.  Lasse Rouhiainen’s book, Smart Social Media: Your Guide To Becoming A Highly Paid Social Media Manager*, proved to have some gems hidden in it. I will capitalize on his advice as I develop a business to help others figure out how to leverage social media. Read more

eXtension Presentation: Using Lanyrd for National eXtension Conference #nexconf

Cover for Lanyrd presentation

A couple of days ago, I attended a great presentation that will change how I support conferences and other large events. Stephen Judd, IT Manager and web developer at the University of New Hampshire Cooperative Extension and Bob Bertsch, Web Technology Specialist for NDSU Agriculture Communication presented on Lanyrd. Here is how they described it in their learn.extension.org course description:

The National eXtension Conference, being held in Sacramento from March 24th to 27th is rapidly approaching and features over 100 sessions and speakers. Organizing the schedule for this many sessions, with up to six concurrent sessions occurring in different rooms, is no small feat. The conference planning committee decided to use Lanyrd (http://lanyrd.com/2014/nexconf/) a site that bills itself as “the social conference directory.”

This webinar will focus on some of the key features of Lanyrd and how you can use it to enhance your conference experience. People who organize conferences may also want to attend to see how they could use Lanyrd for their own events. Read more

My social media routine – what’s yours?

Social MediaMy morning began as usual, I was reviewing and updating my various social media feeds when I came across this article by Gina Schreck called “My Daily Schedule for Social Media Management.” I enjoyed the article and it gave me pause to think about my social media routine. I certainly have one because that is how I ran across her article. Let me share my routine with you. Read more

2013 has been a banner reading year

Repeatedly, I have stressed the importance of reading to your lifelong learning. In a blog post, I quoted the U.S. Labor Department, ”According to the U.S. Labor Department, business people who read at least seven business books per year earn over 230 percent more than people who read just one book per year.“ I have taken this to heart and increased the reading have done. In 2012, I wrote 12 book reviews; this year I am pleased to report that I wrote 21 book reviews.

Over the past year, I have written  book reviews spanning four major topics: Evernote, Google+, leadership, and learning. Read more

It is time to do a a social media spring cleaning

Spring Cleaning
Spring Cleaning

With spring right around the corner, it is a good time to do a little social media spring cleaning. Here is are some suggestions for knocking the cob webs from your social media sites.

Facebook

Facebook continuously adds and removes features. Here are some ideas for both your personal profile and fan pages.

  • Review your profile settings. Click on your name in the upper right corner and then on Update Info button under your cover photo.
    • This is a great time to ensure your settings are how you want them.
    • Is it time for a new profile picture?
    • Are you featuring the people you want to feature? with the right relationship?
    • Have you included your education and work information? While certainly optional, this is a nice way to find old friends.
    • You should also update your philosophy, arts and entertainment, sports, and activities and interests.
    • Finally, you should review and update your contact information. Are all your social media sites interconnected?
  • Review your profile privacy settings.  Click on the “gear”  in the upper right corner and then click on Privacy Settings.
    • Review each of the settings, and adjust them to where you feel comfortable.
    • Once you have updated your privacy settings, select Apps from the left hand menu and clean out all of the applications you no longer use.
  • Review your “friends” and lists. Click on your name in the upper right corner and then click on Friends.
    • This a great time to purge your lists of those names unfamiliar to you or individuals that you wish to drop.
    • Lists are a great way to manage your Facebook views. From the Friends link, you can create new lists by clicking on the Create a List link.
  • Review all of your Fan pages. Go to your fan page and select Edit Page from the admin panel.
    • Starting with the Update Info. Is your Basic Information Current? This is a great time to make any updates.
    • determine how you want to post to the page, and when you want to be notified of activity on your site.
    • Review and update the Manage Permissions settings.
    • Is it time for a new Profile Picture?
    • You can also identify with pages and page owners your would like to be Featured.
    • Have you considered adding additional admins to help manage the load, you can do this through Admin Roles.

If you take time to go through this list for your Facebook pages, your site will be considered spring cleaned.

Twitter

When cleaning up your Twitter accounts, yes, I have multiple accounts, I recommend attending to three basic chores: removing inactive users, create lists to manage the individuals you are following, create Twitter newsletters to keep you informed, and update your profile.

  • Removing inactive accounts. Sometimes it is time to cull the herd. There is a very useful program to identify users who are just not active with Twitter, it is called Untweeps. I personally set it for 90 days to give users the benefit of the doubt. Select the accounts you want to remove and submit the results.
  • Create a list to manage users. Lists are a great way to manage conversations on Twitter. You can create a list to follow users around a specific them. Check out this post to learn more about creating lists.
  • Create Twitter newsletters to keep you informed. I have found Twitter newsletters using paper.li to be a great way to stay informed. Here is more information about Twitter newsletters.
  • Update your profile. You should take this opportunity to update your profile.  Log into Twitter, and select Profile then Edit your profile.  At this point, you can update your account information, password, mobile phone settings, notification settings, profile information, design and connections to applications. It is always a good idea to review which applications are accessing your accounts. Naturally, revoke access to accounts you no longer use.

With four simple things to do, you can have a squeaky clean Twitter account.

LinkedIn

LinkedIn is an important networking tool, but like most tools it needs to be cleaned and oiled. Here are some things you can do to keep LinkedIn servicing you needs.

  • Update your profile. When is the last time you reviewed your profile? Have you changed jobs or responsibilities? Have you updated your profile picture? Have you updated the new skills feature? Have you been published? What about your education? This is also a great time to update your Web sites, Twitter accounts, and interests.
  • Examine the groups you are following. Are they serving you well? Are there some you should drop because they are inactive? This may be a good time to join some new groups.
  • This is also a good time to reach out to those you worked with and ask for a recommendation.  Speaking of recommendations, you should also review your contacts and take a moment to hand out some much deserved recommendations.
  • Update your settings. To locate the Settings link, move your cursor over your name in the top right of your home page. Here you can update your email preferences, group preferences, applications that you use, and your basic account information.
  • Update the applications you use. Under the More tab, you have an opportunity to add or delete applications you way want to use. Some applications are extremely beneficial, I personally use seven of them.
  • Finally, it is time to review your contacts. You should purge your contact list of names which you are unfamiliar or who simply do not use LinkedIn. Focus on the contacts who will help you succeed and who you help to succeed.

Diigo

Diigo is a great tool for managing favorite links… at least, in my opinion. I only have a couple of suggestions for spring cleaning Diigo: update your profile, update your tags, update your network, and update your groups.

  • Update your profile. This is a great opportunity to update you profile. Click on your name that the top of the screen and then select Profile. Review and update your information under the Basic, Interests, Privacy, Me elsewhere, and Picture tabs.
  • Update your tags.  I personally have 817 different tags. In some cases, I have a basic name and a plural of that name; it would be useful to consolidate. In other cases, I have only one or two bookmarks under a tag; again, it may be good to consolidate. To edit your tags, go to My Library and then click on Edit next to My Tags.
  • Update your network. Click on My Network and see if your network is serving your needs.  This is a good time to search through your contacts and add new ones, or look the individuals you are following and drop them if they are no longer beneficial.
  • Finally, update your groups. Look at your groups, again, are they beneficial to you. If not, enter the group and Quit group. Perhaps you have new interests, this is a great time to search out and follow new groups.

Google+

Google+ is another great tool for keeping abreast and discussion issues. I only have a couple of suggestions for spring cleaning Google+: update your profile, update your tags, update your network, and update your groups.

  • Update your profile. Take a moment to review an update your profile. Click on your name that the top of the screen and then select View Profile. Then click on the “gear” and choose settings. Review and update your information such as who can interact with you, how you will receive notifications, manage apps and circles, and profile information. Update your image as necessary.
  • Review your Circles.  Check your circles to see if you are benefiting from the individuals you are following. To do this, click on Find People button on the left hand menu, and then the Your circles tab at the top. Click on a circle to review its membership.
  • Update how much news you wish to see from each circle. Click on Home and then click on a circle name from the tabs provided at the top of the news list.  Adjust the slider to control how much news you want to have appear from that particular circle.
  • Finally, update your communities. Look at your communities, again, are they beneficial to you. If not, enter the community, Click on the Actions dropdown menu, and Leave Community. Perhaps you have new interests, this is a great time to search out and follow new communities.

If you have completed these tasks, you have gone a long way to cleaning up your social media presence. If you think I missed something important, please leave a comment.

Have you been reading more?

In May 2011, I wrote a blog post that discussed the importance of reading. In it I quoted the U.S. Labor Department, ”According to the U.S. Labor Department, business people who read at least seven business books per year earn over 230 percent more than people who read just one book per year.“ Well, I have certainly done my share of reading in the past year. I have tried to support my reading habit with book reviews in this blog.

Over the past year, I have written 12 book reviews spanning four major topics: Evernote, game design and gamification, leadership, and learning in a digital age.

Evernote

Evernote is one of those power tools that I am relying more and more on. These couple of books have helped me develop a strategy for using Evernote.

Evernote: The unofficial guide to capturing everything and getting things done. 2nd Edition

Daniel Gold, the author of Evernote: The unofficial guide to capturing everything and getting things done. 2nd Edition*, has managed to write a book that ties Evernote and Getting Things Done: The Art of Stress-Free Productivity* together.

Evernote for Lawyers: A Guide to Getting Organized & Increasing Productivity

Evernote is simple to use; there are countless ways to import information into Evernote but mastering its capabilities is keeping me occupied. Fortunately, I ran across a great book to help me tame this powerful tool. David Ward of The Attorney Marketing Center has written a book called Evernote for Lawyers: A Guide to Getting Organized & Increasing Productivity*.

Gamification and Gaming

These couple of books have helped peel another layer of the onion back in terms of understanding gamification and game design.

Theory of Fun for Game Design

Theory of Fun for Game Design*
 is a deceptively educational book on the topic of fun and game design. Less on game design and more on fun.

The Gamification of Learning and Instruction: Game-based Methods and Strategies for Training and Education

Karl Kapp has just released his book, The Gamification of Learning and Instruction: Game-based Methods and Strategies for Training and Education*. Kapp explains the concept of gamification and why people play games, the research behind gamification, key gaming elements, how to apply game mechanics to problems and domains, and examples of games used in the real world.

Leadership

These two books have provided me with more insight into running an organization and getting things done while working with others.

Turn the Ship Around!: How to Create Leadership at Every Level*

Marquet became the commander of one of the worst submarines in the Navy. By using some rather unorthodox methods of leadership, at least by Navy standards, he was able to lead his men from worst to first in two years.

Six Thinking Hats*

The book focuses on a different method for conducting meetings.

Learning in a Digital Age

Finally, these books discuss the important of learning and the use of technology to learn. The majority of them point to the future where learning is a mobile device away.

10 Ways to Be a Better Learner*

For a short quick read, this book provided a lot of great tips for being a better learner.

Mobile First*

Very simply, Wroblewski points out that mobile devices are being purchased at a staggering rate, outpacing computers and laptops, and users are increasingly using mobile devices to access the internet anytime and anywhere.

 The Mobile Academy: mLearning for Higher Education

If you are interested in background information on the next major wave to hit higher education, you may want to read The Mobile Academy: mLearning for Higher Education* by Clark Quinn. Quinn does a solid job of walking a reader through all the key points necessary to adequately address issues revolving around mobile learning (mlearning) in a academic environment.

Social Media for Trainers: Techniques for Enhancing and Extending Learning

Many trainers and educators are now examining or using social media tools to support their work in the classroom. When starting to learn about new tools, there is often a steep learning curve; you must not only learn how to use the features of the tool, but you must also figure out how to use it in an educational setting. Jane Bozarth’s book, Social Media for Trainers: Techniques for Enhancing and Extending Learning*, will help you get a jump start on the second problem… how to use the tools in an educational setting.

The Connected Educator: Learning and Leading in a Digital Age*

This book really spoke to me because it reinforces my thoughts on learning and professional development. The authors were quick to point out that we have entered an age where we can learning virtually anything, anywhere, and anytime. They also actively supported the ideas presented by Dewey and Lindeman — learning is a social activity.

Google+ for Business: How Google’s Social Network Changes Everything*
The title is a little deceptive because I believe this book would be enlightening for everyone interested in how to get the most out of Google+.

What have you been reading? What recommendations do you have for me?


* In the spirit of full disclosure, this is an affiliate link, which means that if you purchase this item through my link I will earn a commission. You will not pay more when buying a product through my link. I only recommend products & systems that I use and love myself, so I know you’ll be in good hands.
Plus, when you order through my link, it helps me to continue to offer you lots of free stuff. 🙂 Thank you, in advance for your support!