Facebook Ads Made Simple is 232 pages long. It covers the essentials of Facebook advertising in 18 chapters.
In the first three chapters, Vahl focused on why you should use Facebook ads, how they work, and key terms that you should know. A key to building your ad is Stopping the Scroll. She provided strategies for getting people to click on your ads.
Vahl next discussed the importance of creating a Facebook ad strategy. It will come into play as you build out your campaign structure. Having seen her speak before, I was familiar with her strategy. It is very much in line with many of the strategies I have heard from others whom I respect.
Additionally, Vahl shared key insights about using the Facebook pixel, boosting posts, creating ads, and reports. What came through loud and clear is that she believes in testing, testing, testing, and more testing. She provided step-by-step instructions for conducting a thorough split test on an ad or campaign.
One of the things that confused me was that she kept referencing the advance section of the book. I never ran into the advanced section of the book. The way that she explained everything, it stayed simple. I don’t think the advanced section was needed. For me, the images were too hard to read. Fortunately, I am quite comfortable with Facebook Business Manager and did not really need them but others might.
Throughout the book, Vahl shared links to many useful resources. Naturally, one of the links is to promote her courses.
This is certainly a book that I can recommend to others who are interested in learning how to create Facebook Ads. Facebook Ads Made Simple makes creating ads, well, simple.
Additional Reading
- #SMMW18: Facebook Ad Strategy for Small Businesses
- #SMMW19: How to Build an Effective Facebook Ad Funnels
- #SMMW19: Facebook Ads for Local Businesses: How to Drive Store Visits and Beyond
- #SMMW19: How to Create Your First Successful Facebook Ad Campaign
- #SMMW19: How to Use Facebook Ads and Organic Posts to Build a Sales Machine
- #SMMW19: How to Create Ads That Convert: The Anatomy of a Perfect Facebook Ad
- #SMMW18: The 3-Step Strategy to Turn Attention Into Revenue on Autopilot With Facebook Ads
- #SMMW18: How to Ensure Your Facebook Ads are Profitable Every Time
- #SMMW19: How to Use Facebook Lead Ads to Improve Your Leads and Sales
- #SMMW18: How to Use Facebook Custom Audiences to Get Better Ad Results and Lower Your Costs
Photo by Will Francis on Unsplash
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