I am so far behind I can see myself. While I was able to finish reading the books I had set aside for February 2018 plus an additional one, I still must write some reviews on two of them. And here, March is upon us. I have a diverse collection set aside. Come check out my reading list and read along with me.

In February, I did not make any advancement with the Modern Mrs. Darcy’s reading challenge and March does not look like a good month, at least for the challenge. March has a little of everything. There is some fiction, historical non-fiction, and some books to help me as a business owner for Tubarks Consulting.

Here is what is on my reading list for March 2018:

Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World by Russell Brunson

Expert Secrets has been referenced on many occasions on the podcast, Entrepreneurs on Fire.  It has been sitting on my to-read pile for over a year, it was time to find out what the buzz is about.

Via Amazon:

Your message has the ability to change someone’s life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone’s health, grow a company or more… 

But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.

Easy Company Soldier: The Legendary Battles of a Sergeant from World War II’s “Band of Brothers” by Don Malarkey

As I mentioned in the January post, I watch the series Band of Brothers during my winter break. This is another look at the men of Easy Company.

Via Amazon:

Sgt. Don Malarkey takes us not only into the battles fought from Normandy to Germany, but into the heart and mind of a soldier who beat the odds to become an elite paratrooper, and lost his best friend during the nightmarish engagement at Bastogne.

Drafted in 1942, Malarkey arrived at Camp Toccoa in Georgia and was one of the one in six soldiers who earned their Eagle wings. He went to England in 1943 to provide cover on the ground for the largest amphibious military attack in history: Operation Overlord. In the darkness of D-day morning, Malarkey parachuted into France and within days was awarded a Bronze Star for his heroism in battle. He fought for twenty-three days in Normandy, nearly eighty in Holland, thirty-nine in Bastogne, and nearly thirty more in and near Haugenau, France, and the Ruhr pocket in Germany.

This is his dramatic tale of those bloody days fighting his way from the shores of France to the heartland of Germany, and the epic story of how an adventurous kid from Oregon became a leader of men.

What a Character!: Florida Writers Association Collection, Volume 9 by Florida Writers Association

One day, I received a pleasant surprise in the mail. One of my friends and classmates had sent me a copy of this book. He had a story published in this edition, and I am eager to read it.

Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer

This book seems to be on everyone’s reading list. All the podcasts I listen to have mentioned this book. It was time to find out what the buzz was about.

Via Amazon:

Haters are not your problem. . . .
Ignoring them is.

Eighty percent of companies say they deliver out­standing customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.

The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. Critics (“haters”) can now express their displeasure faster and more pub­licly than ever. These trends have resulted in an overall increase in complaints and a belief by many businesses that they have to “pick their spots” when choosing to answer criticisms.

Bestselling author Jay Baer shows why that approach is a major mistake. Based on an exten­sive proprietary study of how, where, and why we complain, Hug Your Haters proves that there are two types of complainers, each with very differ­ent motivations:

• Offstage haters. These people simply want solutions to their problems. They complain via legacy channels where the likelihood of a response is highest—phone, e-mail, and com­pany websites. Offstage haters don’t care if any­one else finds out, as long as they get answers.
• Onstage haters. These people are often disap­pointed by a substandard interaction via tradi­tional channels, so they turn to indirect venues, such as social media, online review sites, and discussion boards. Onstage haters want more than solutions—they want an audience to share their righteous indignation.

Hug Your Haters shows exactly how to deal with both groups, drawing on meticulously researched case studies from businesses of all types and sizes from around the world. It includes specific play­books and formulas as well as a fold-out poster of “the Hatrix,” which summarizes the best strate­gies for different situations. The book is also filled with poignant and hilarious examples of haters gone wild, and companies gone crazy, as well as inspirational stories of companies responding with speed, compassion, and humanity.

Whether you work for a mom-and-pop store or a global brand, you will have haters—and you can’t afford to ignore them. Baer’s insights and tactics will teach you how to embrace complaints, put haters to work for you, and turn bad news into good outcomes.

That’s it for this month — I want to hear what good books YOU’VE read lately! Please share in the comments below.

I encourage you to check out these reading lists in case you missed them: January and February. There was lots of good reading.

My Reviews for These Books

• Book Review: Easy Company Soldier: The Legendary Battles of a Sergeant from World War II’s “Band of Brothers”
• Book Review: Hug Your Haters: How to Embrace Complaints and Keep Your Customers
• Book Review: Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World
• Book Review: What a Character!: Florida Writers Association Collection, Volume 9
• Book Review: Alfred Hitchcock’s Solve-Them-Yourself Mysteries

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