Over the past week, I have been really diving deep into LinkedIn. What I have learned has been fascinating and extremely useful for small business owners like you. For this issue, I want to focus only on LinkedIn.
If you were like me, you were probably wondering how to get the most out of this really powerful tool. You should find some answers within this post. This post includes articles on building a powerful profile, building connections, and setting yourself up as an expert. Enjoy!
LinkedIn Profiles
What You Can Learn From the LinkedIn Profiles of 5 Famous People
by Justin Bariso via Inc.
You will gain some wonderful insight into the world of LinkedIn profiles by examining the profiles of these five famous people. Some are detailed and some are simple. Personally, I recommend providing as much detail as possible. But as you can see, when you are famous, you can go with less. Read More
10 Steps to Creating an Impressive and Engaging Professional Profile
by Christopher Tompkins via The Go! Agency
When starting with LinkedIn, you first want to build out your profile before trying to make connections. Christopher offers 10 important recommendations for building a great profile. In the end, he stresses to not forget your profile once you have built it. You should be visiting it regularly with new updates. Read More
9 Steps to Creating A Powerful LinkedIn Profile
by Alex Pirouz via Jeff Bullas
“With over 1 billion searches per day for names and companies, LinkedIn is your opportunity to build your business reputation, expand your professional network and help companies and connections know who you are and what you do.” You can be found on LinkedIn by providing detail in your profile. I recommend providing as much detail as possible. Read More
7 Killer Tips to Rock your LinkedIn Photo Shoot
by Saskia Nelson via Hey Tuesday
Saskia leads with an important question, “Did you know that just by having a professional photo on your LinkedIn profile, you will attract 14 times more page views?” She then dives into selecting a photographer and preparing for some great images. Read More
3 Brilliant LinkedIn Summaries That Will Inspire You to Update Yours Right Now
by Lily Zhang via The Muse
As Lily advocates for better LinkedIn summaries, she stresses, “remember to imbue some of your personality, have a hook, and tie it all together.” Read More
5 Simple Steps to Outrank Your Competition on LinkedIn
by Ted Prodromou via DigitalMarketer
In this article, Ted looks at building your LinkedIn profile from a search engine optimization perspective (SEO). As Ted notes, “Savvy LinkedIn members understand they have access to the world’s largest database of affluent business professionals. LinkedIn is a search engine just like Google, giving you access to millions of business decision-makers in seconds.” Read More
Making Connections
LinkedIn Jumpstart for 2016
by Matt Wolfe and Trevor Turnbull
If you do not do anything else, you should watch this Webinar. Matt and Trevor give a great presentation as Trevor explains how to use LinkedIn as a lead funnel. I have started to use this system, and I am already impressed with the results. Read More
Get More Profile Views on LinkedIn
The video above shows a powerful way to maximize the number of profiles you view in an effort to build business connections. It ties in nicely to the previous Webinar.
9 LinkedIn Hacks To Find New Hot Prospects
by Jose Sanchez via Sales for Life
As indicated in the title, Jose provides insight into how to discover new prospects. It starts with an understanding of LinkedIn’s search engine. The other tips show how to exploit the search engine. Read More
The One Trick That Will Measurably Improve Your Boolean Searches
by Rahim Daya via LinkedIn Talent Blog
If you want to find the right connections for your business, you then need to master LinkedIn’s search engine. Rahim shares tips for improved Boolean search logic. Read More
LinkedIn Invitations: Everything You Need to Know (and Then Some!)
by Stacy Donovan Zapar via Undercover Recruiter
Stacey has put together a wonderful article about LinkedIn invitations and connections. While you want to build up your connections, you do not want to become listed as a spammer. Stacey provides great advice for staying off the spam list.Read More
Managing Connections
Secret LinkedIn Strategies of a 10-Year Power User
by Brian Smith via Zapier
This is a great collection of tips for getting the most out of LinkedIn. At the heart of this article is the importance of building connections and relationships. It starts with personalizing your invitation to connect. It ends with removing connections that no longer have benefit. Read More
Managing LinkedIn Connections Using Tags
by Trevor Lohrbeer via Fast Fedora
Tagging connections is an effective way to filter connections for messaging. Trevor explains LinkedIn tagging and his system for tagging connections. Read More
Building Relationships
How to Use LinkedIn to Build Relationships and Generate Leads
by Melonie Dodaro via Social Media Examiner
In this article, Melonie offers sound advice for strengthening relationships with your contacts by simply staying in touch through LinkedIn, sharing the great things you are doing, managing LinkedIn messages, and participating in groups. Read More
How to Be a Valuable LinkedIn Connection to People You Haven?t Met in Real Life
by Kaysie Garza via The Muse
What do you do with a LinkedIn connection you made but have not yet met. Kaycie shares great ideas for fostering a relationship even though digitally.Read More
LinkedIn Marketing
How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results
by By Stephanie Sammons via Social Media Examiner
Stephanies offers sound advice for using Linkedin Company pages as a platform for marketing your business. She also provides strategies for using employees to help spread the word. Read More
3 Ways To Ask For LinkedIn Recommendations
by Margaret Buj via CareeRealism
Recommendations are in a business sense testimonials. They are an opportunity for others to promote your business or services. Margaret shares three great tips for asking for recommendations. Read More
Next Level LinkedIn Marketing Tips for B2B Startups
by Rachel Riley via Seven Atoms
Rachel shares three great suggestions for increased marketing reach to include starting a LinkedIn group, building out your company page, and creating a LinkedIn showcase page. Read More
LinkedIn Marketing: 5 Essential Tips for Beginners
by MavSocial
As MavSocial notes, Linkedin is for professional connections; therefore, maintain a professional image. This starts with your profile and continues through the people you connect with. MavSocial also recommends highlighting the accomplishments of others and actively participating in groups. Naturally, always measure the success of your activity. Read More
LinkedIn Advertising
How to Advertise on LinkedIn
by Kristi Hines via Social Media Examiner
In this detailed article, Kristi shares strategies for advertising on LinkedIn. She includes deciding upon an ad format, creating a sponsored update, creating text ads, targeting relevant audiences, budgeting your ad, and watching the analytics. Read More
LinkedIn Tools
31 LinkedIn Tools for Business, Plus a Few Extras
by Matt Mansfield via Small Business Trends
In this article, Matt shares a number of powerful tools for getting more out of LinkedIn. Some of the tools I have personally used and I agree with Matt. Some of the tools are free and some come with the premium version of LinkedIn, All of the tools will help you get more out of LinkedIn. Read More
If you have topics you would like me to focus on, I’d love to hear from you. Email me at Stan@tubarks.org or find me on Twitter @tubarksconsult.
Additional Reading
- Book Review: LinkedIn: 101 Ways To Rock Your Personal Brand: Grow your network and build your business!
- Are You Keeping Your LinkedIn Profile Up-to-Date?
- How to Use Google Search to Get What You Want Out of LinkedIn
- First Impressions Speaks Volumes – What Does Your LinkedIn Account Say About You
- Book Review: Linked to Influence