There are many ways to get to a successful business. One of the ways is through hard knocks, basically figuring it out on your own. The other method is to leverage the knowledge and experiences of others; my personal favorite method. I try to learn as much as possible from others to take the quicker path. On my way home from Syracuse yesterday, I enjoyed listening to one of Pat Flynn’s Smart Passive Income podcasts, this one featuring Bryan Harris. Bryan Harris spoke about how to grow your email list and create products others will buy.
This is not the first time that I’ve heard Bryan Harris speak. Previously, I heard him present on Entrepreneurs on Fire. In both podcasts, Harris laid out a strategy for growing an email list, providing content to that email list, and using that email list to determine what products to create. This is a great strategy and one I am working on with my own newsletter.
So my strategy, which has been adopted and shaped by reading and listening to individuals like Bryan Harris, Seth Godin, and many others, including John Lee Dumas and Pat Flynn, is to grow an email list using my newsletter. Once I have pulled in enough people, I will ask the question, as Bryan Harris suggests, “where can I help you” and start providing content specifically to help address these pain points and help my followers succeed.
Bryan Harris also talks about additional strategies for growing your email list, such as reaching out to other successful people to leverage their audiences to help grow your audience. That was a great tip.
I encourage you to continue to find ways to develop and gain new knowledge and skills to support your business. I would recommend checking out Pat Flynn’s podcast, Smart Passive Income as well as one of my favorite podcasts Entrepreneurs on Fire with John Lee Dumas. Not only do they feature wonderful speakers that share amazing insights but they also provided links to great resources that can help your business grow.
Your email list is your business’ lifeblood. Take care of it and continue to help it grow. I strongly recommend that you check out these two episodes:
- SPI 190: Step by Step Product Creation with Bryan Harris
- 1114: Grow Your Email List in 7 days with these 3 strategies with Bryan Harris
When you get done, let me know what you think.
Additional Reading
- #SMMW18: How to Double Your Email Engagement and Double Your Sales
- #SMMW2017: How to Rapidly Grow Email List from Your YouTube Channel
- Do Your Email Messages Miss Out on Connection Opportunities?
- Book Review: Email Marketing Demystified: Build a Massive Mailing List, Write Copy That Converts and Generate More Sales