At Jamestown Community College, we are venturing more and more into video. Jonathan Halls gave a great presentation on how to quickly create fast videos. As he noted, because we watch video, we know what works and does not work. He also pointed out that 50% of mobile traffic is video and increasing. It is essential we get into the game.
Tips to keep your your viewers engaged.
- What’s the story?
- If you do not have pictures with action, you are wrong
- Don’t do a talking head.
- Every picture tells a story. Important to have b-roll.
- Put pictures/b-roll together to tell a story. Need to learn to write a story with pictures. Pictures lead the narrative.
- Trust the power of pictures. Do you remember the pictures or narrative of the weather forecast. Pictures evoke memories. Select the right picture.
- Find pictures first then write the script.
- “If I rely on the spoken script to understand your video it may as well be a podcast.”
- Keep changing the shots to keep the view engaged. Change every 8-15 seconds.
- 40% planning, 20% shooting, 40% editing. Five (5) hours of editing for every minute of good video.
- Changing the shot manipulates the viewer.
Making it fast
In order to create a video fast, you need a process… a consistent workflow. This requires that you plan, plan, plan.
Here is the Rapid Video Development Workflow:
- Write the learning objectives
- Create the structure/story
- Build storyboards – do storyboard before script
- Write script
- Create production plan
Having clear objectives is critical. Follow Mager’s principles for writing objectives. You should only have one objective.
Is it a story or process? What do you need to do to be successful.
Your audience needs to determine why to watch. You only have 15 seconds to grab their attention.
One objective video format:
Building a storyboard
- Use stick figures
- What shots will tell your story
- Put shots in order
- Think about how to frame them
Write your script
Your script supports the message in the picture. Don’t repeat what they see… add to it.
- shot plan (shoot similar shots in the same place and them move around in editing.)
- people plan
- resources plan
- risk assessment
- location plan
Get it right the first time – get the right shots while you are shooting.
On a budget
Halls also gave tips for producing video on a budget. He pointed out that Creative Commons content was available for most project and it is free.
When purchasing a camera, the more bells and whistles your camera has, the more issues you will have. He indicated that in most cases an entry level camera would suffice.
Tips for shooting:
- always shoot on wide
- never do digital zoom
- get close for close up
- get in close for audio
- ensure proper lighting
- don’t shoot into the light
- count to ten before action
Also, Halls stressed the importance to manually set white balance, exposure, focus, and audio.
Want to learn more about creating video, then check these posts: