“Why are we doing this?” Employees ask this question constantly. Yet, many leaders mistake it for insubordination. They think asking “why” challenges authority. That reaction misses the entire point.
Seth Godin’s latest, This Is Strategy: Make Better Plans, promises a field guide to making better strategic choices in work and life. It’s unmistakably Godin—big on reframing assumptions, small on… Read more »
Amanda Bond gave a highly informative presentation on how to put together ad sequences. In this Social Media Marketing World presentation, she presented a strategy for automating ad sequences that… Read more »