Book Review: Extreme Innovation

While at Social Media Marketing World 2017, I had the opportunity to watch Sandy Carter as part of a panel discussion talking about artificial intelligence and its impact on social media marketing. From what I could get from the conversation, she was very forward-thinking and was very keen on innovation. So I picked up her book, Extreme Innovation: 3 Superpowers for Purpose and Profit*. Carter points out that companies need to be highly innovative and adapt to change or they will not exist in the next decade. At my work, we are talking about innovation, but I wonder if we are innovative enough. Let’s see what Carter says are the essential elements to being extremely innovative. Read more