#ATD2024 – Coaches, Trainers, and Consultants: Win 3 Times More Clients With Ease

Are you a coach, trainer, or consultant looking to elevate your game and attract more clients effortlessly? Look no further! Angelique Rewers, CEO of BoldHaus, shared key insights to help you easily win three times more clients. Angelique geared this presentation to consultants working with global and midsize companies.

1. Engagement Building: Becoming the Ultimate Engagement Builder

To effectively engage potential clients, it’s crucial to position yourself as the ultimate engagement builder. This means going beyond traditional methods and offering unique solutions tailored to your clients’ needs. 

Angelique stressed that one needs to spend 7 hours engaging with a decision-maker before a decision is even ready to be made. It is, therefore, essential to track your interactions with a CRM. 

The different interactions can be calls, webinars, informational content, etc. How many of us move on after the first “no?”

2. Sense-Making: Guiding Clients Through Informed Decision Making

In addition to building engagement, coaches, trainers, and consultants must serve as sense makers, guiding clients through informed decision-making processes. Here’s how to excel in this role:

• Data-Driven Insights: Utilize data to study risks and identify potential challenges clients face.
• Risk Mitigation Strategies: Develop customized strategies for common challenges, ensuring clients feel confident about working with you. Make it easy to buy from you.
• Documentation and Communication: Clearly communicate your risk mitigation solutions to clients, demonstrating your proactive approach to problem-solving. Craft communications that focus on the buyer, not the implementor. 

Empowering clients with data-driven insights and comprehensive risk mitigation strategies can instill confidence and foster long-term partnerships.

3. Risk Taking: Mitigating Risks and Driving Client Success

As a coach, trainer, or consultant, taking proactive steps to mitigate risks and drive client success is essential. Here’s how to embrace the role of risk taker:

• Studying Risks: Dive deep into client data to understand potential risks and challenges.
• Customized Solutions: Develop customized solutions to address common risks, showcasing your commitment to client success.
• Documentation and Communication: Document and communicate your risk mitigation strategies effectively, ensuring clients understand the value you bring to the table.
• ROI-Based Budgeting: Calculate an ROI-based budget to showcase the tangible benefits to clients.
• Addressing Decision Makers’ Concerns: Tailor your messaging to address decision-maker concerns and offer solutions that align with their priorities.

You can be a trusted advisor and invaluable client resource by proactively addressing risks and offering tailored solutions.

Conclusion

Angelique’s insights underscore the importance of adopting a strategic approach to client acquisition. Coaches, trainers, and consultants can easily win three times more clients by focusing on engagement-building, sense-making, and risk-taking. Embrace these strategies, and watch your client base grow exponentially!

Photo by Sora Shimazaki and photo by SHVETS production