John Lee Dumas has completed over 1,800 podcasts and I have listened to a great majority of them on Entrepreneurs on Fire. So, I figure he knows what he is talking about. Because I am also interested in creating a podcast, I picked up his book Podcast Launch: A complete guide to launching your Podcast with 15 Video Tutorials!: How to create, launch, grow & monetize a Podcast. If your interests are in the business aspects of podcasting, he covered the material quite well. There were definitely parts of the book I really enjoyed.
Podcast Launch is a short book. I was able to read it on a flight from Pittsburgh to Denver. Dumas covered his content in 10 chapters, a preface, and an epilogue. This is what the chapters covered:
- The top 10 Reasons Podcasting is Exploding
- Podcasting Basics
- Podcasting Equipment
- Recording and Editing Your Podcast
- Creating Intros and Outtros for Your Podcast
- Tagging, Uploading, and Embedding Your Podcast
- Submitting Your Podcast to iTunes, Stitcher Radio, and BlackBerry
- The Perfect Podcast Launch Strategy
- Building Your Podcast Audience
- Making Money from Your Podcast
- Conclusion and Next Steps
- My Podcasting Journey
As I noted, Dumas has a wealth of experience in creating podcasts. He releases a new episode every single day. I have been quite impressed with what he has accomplished. Based on his monthly income statement, he has things to share. Fortunately, he is quite willing to share his experiences and does not hold back. This book was no different as he shared his knowledge and experiences about podcasting.
To support the details he provided in his book, he created a collection of videos and linked to them. I thought this was a great way to share the technical details for different tasks.
I was able to pick up tips and tricks throughout the book. But specific chapters stood out to me. I learned a few things while reading the intros and outros chapter. He stressed sharing a release schedule especially when you are beginning. He also noted that he has seven different intros that he rotates through.
Dumas also shared where he posts the podcast episodes and how to get them on iTunes. One of the pieces of advice I thought was key was how to prep your MP3 files for upload. He shared links to services that he uses.
He also was gracious enough to share how he monetizes his podcasts. He stressed that it was a slow start. He highlighted the important numbers that you should track. You will report these numbers to potential clients as you negotiate sponsorships. Very valuable information.
Throughout the book, Dumas share the steps he had taken. He also shared templates he used for sending emails and other tasks.
Dumas is an entrepreneur. His podcast is a marketing tool, where he shares valuable information. This book is an extension of his business. This book introduces you to his expertise. It is also a tool to introduce you to one of his products—the Podcaster’s Paradise. This is a community where you can learn more about podcasting.
As I noted earlier, this book is a very quick read. Yet, it does provide some great advice especially if you wish to make money from podcasting. I would recommend Podcast Launch to others. I am hoping to launch my own podcast soon. Stay tuned.
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