#ASTD2013 Linkedin Networking for Crazy Busy Professionals: Wendy Terwelp

The first real presentation for ASTD 2013 was Linkedin Networking for Crazy Busy Professionals given by Wendy Terwelp. She did a great job talking about the importance of LinkedIn in your career, and how to get more out of LinkedIn.

As Terwelp pointed out, Linkedin is useful for building careers and selling products. Approximately 73% of recruiters successfully hired a candidate because of LinkedIn. An important lesson learned is that if you are not on LinkedIn, a recruiter cannot find you. Linkedin shows up on page one of a Google search. It is not an option to be on social media:

  • Recruiters will look at linkedin before looking at a resume.
  • People will Google you and look at your LinkedIn profile before meeting with you.


During the presentation, Terwelp had us make updates to our LinkedIn profiles. Before we did, she instructed us to turn off activity broadcasts before making multiple updates. Before making updates to our profile, she had us collect business cards from those around us. It was interesting that no one had a picture on their business cards. Lesson learned: 97% of communication is visual. Having a current color picture on your LinkedIn profile helps with the know, like, and trust factor. People tend to remember faces they have seen. However, not having a picture on your LinkedIn profile detracts from from your credibility.

Next on the list, we reviewed and tweaked our headlines. Check out Terwelp’s headline for an example that she recommended. She advocated for including your personal email address to be used rather than your business email address… just in case you change jobs on short notice.

Terwelp had us enhance our profiles with the various LinkedIn tools such as Publications, Skills and Expertise, and Certifications, etc. She recommended highlighting presentations and clips of training; basically, building a portfolio. She stressed that we are CEOs of ourselves; we have to manage our own brand.

Build Your Network

Terwelp moved onto networks and invitations. She stressed to only add individuals whom you know and trust because this is your professional network and brand. I totally agree with this advice. When sending out invitations, it is important to customize your invitation by explaining how you know the individual. Canned invitations raise suspicion and lack of sincerity.

The conversation moved to receiving invitations. Terwelp noted that you do not have to accept invitations. She advised the following when you do not recall the individual:

  • Look at their profile. Do they have value added content? Do they have a picture?
  • Look at shared groups. Are they members of shared groups?
  • Look at shared connections. Do they have shared connections with you? How many?
  • If you want to know more, you can call someone to learn more.
  • You can also reply to the individual without accepting the invitation. 


First order of business – join the ASTD National group. It is possible to join up to 50 different groups. Terwelp recommended selecting groups that focused on audiences that you wished to target as well as groups relevant to your clients. One of the significant benefits of groups is the ability to send messages to individuals in your group as well as the ability to invite them to connect. 

I need look into the interest of creating a group for University of Wyoming Extension.

Skills Endorsements and Recommendations

Terwelp also addressed skill endorsements and recommendations. She began with skill endorsements. Skill endorsements are a new feature for LinkedIn. They have less importance than a recommendation but are nice to give if you know about an individual’s performance.

Recommendations on the other hand are testimonials about your performance. You should solicit recommendations from your clients, vendors, coworkers, and bosses. As trainers, you should also solicit endorsements from learners. When asking for a recommendation ask for a specific recommendation… let people know what you would like to be recommended for. You should not only ask for recommendations but also give recommendations. Terwelp challenged us to identify 3 people to receive recommendations from, and 3 to give recommendations to.

Do one thing a day

Terwelp pointed out that it does not take much time to tend to your LinkedIn profile and contacts. You should touch base with your network on a regular basis. Here are some recommendations:

  • Endorse or recommend someone
  • Invite someone to join your network
  • Update your status
  • Congratulate someone for their accomplishments

If you are interested in learning more, you can always check out Wendy Terwelp’s book: Rock your network.

Wendy Terwelp can be reached in a number of different ways:

As a bonus, here are some LinkedIn tools that will extend your experience.

2 thoughts on “#ASTD2013 Linkedin Networking for Crazy Busy Professionals: Wendy Terwelp”

  1. There are LOTS of ASTD LI groups – just put ASTD in the search field and click “view more results” for Groups. There is one for most every community of practice, and many chapters have their own groups. I manage the group page for the ASTD of Greater Detroit. I highly recommend the ASTD Chapter Leaders Group if you are on your chapter’s board.

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