Leveraging Foursquare in downtown Laramie

Learning the business rules of Foursquare
Presentation on Learning the business rules of Foursquare

Yesterday morning, I had the fortunate opportunity to talk to the Downtown Laramie Business Association about using Foursquare for business.

This was the first time speaking with this group and I think it went well. I did learn a couple of things:

1). Ensure that everyone is clear on what is needed for the presentation. I thought I was clear on my need for a projector; however, most of the discussion focused on an Internet connection which could not be provided (Banks are rather strict regarding access to Web sites). As a result, we were scrambling around to find a projector.

2). Confirm the length of the presentation. The day before I was advised on the length of the presentation. Once again, this could have been identified with better communications up front.

3). Always have a plan B and C.  I am glad that I burned my presentations to a CD-ROM and a USB flash drive, I was not able to rely on my Dropbox account.

All in all, the board members seemed to be interested in the subject and had a number of questions. I expect to see more Foursquare usage from a business perspective in Laramie.

Here is the presentation, it is posted on Slideshare.net.

There was one question for which I did not have information. A board member asked about the demographics of Foursquare. After a little research, I was able to find only a couple of sites. Here is one called Foursquare Demographics – Age, Gender, Education.

One thought on “Leveraging Foursquare in downtown Laramie

  • January 19, 2011 at 3:48 am

    What has been expressed here fits the general frame of mind that mostly everyone is used to. And maybe is best to keep it that way. At least for the time being.

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