March 2018 Reading List
I am so far behind I can see myself. While I was able to finish reading the books I had set aside for February 2018 plus an additional one, I… Read more »
Book Review: How to Write Copy That Sells: The Step-by-Step System for More Sales, to More Customers, More Often
How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often by Ray Edwards is a book that is repeatedly referenced in podcasts that… Read more »
How to Add the Facebook Messenger Plugin to Your Website
While at Social Media Marketing World 2018, Michael Stelzner highlighted changes that Facebook was making to content shared on the Facebook timeline. Most importantly, there was an increased emphasis on… Read more »
How to Add Facebook Pixel to Google Tag Manager
In a previous post, I talked about the importance of adding the Facebook Pixel to your website. Well, now that I have begun to use the Google Tag Manager (GTM),… Read more »
How to Add and Manage Google Analytics Filters
Filters help to control or reduce the data you have to look at. By removing unneeded data, you can help better decision making. Recently, a client asked me how to… Read more »
Book Review: They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer
This book is one of the most important books I have read on marketing for small businesses. The book is They Ask You Answer: A Revolutionary Approach to Inbound Sales,… Read more »