Book Review: Influence: The Psychology of Persuasion
Have you ever felt compelled to do something? A marketer or salesperson may be using a weapon of influence against you. If you receive something for free, you are more… Read more »
Have you ever felt compelled to do something? A marketer or salesperson may be using a weapon of influence against you. If you receive something for free, you are more… Read more »
I received Viktor Frankl’s book, Man’s Search for Meaning as a Christmas gift. I cannot think of a better book to start the new year off. Even though I read… Read more »
I received this book in the mail unsolicited. I looked at the cover and immediately decided that I was not interested in reading it. Frankly, there was no discussion about… Read more »
Marshall Goldsmith’s book, Triggers: Creating Behavior That Lasts–Becoming the Person You Want to Be is about adult behavioral change. Frankly, I could use some of that right now. 2019 was… Read more »
The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change by Jennifer Aaker and Andy Smith has been sitting on my reading shelf for… Read more »