Book Review: Influence: The Psychology of Persuasion
Have you ever felt compelled to do something? A marketer or salesperson may be using a weapon of influence against you. If you receive something for free, you are more… Read more »
Have you ever felt compelled to do something? A marketer or salesperson may be using a weapon of influence against you. If you receive something for free, you are more… Read more »
I received Viktor Frankl’s book, Man’s Search for Meaning as a Christmas gift. I cannot think of a better book to start the new year off. Even though I read… Read more »
I received this book in the mail unsolicited. I looked at the cover and immediately decided that I was not interested in reading it. Frankly, there was no discussion about… Read more »
Have you ever read about a company’s values? And later come to discover that they are nothing like they should be. This is what Ben Horowitz’s book, What You Do… Read more »
For me, Malcolm Gladwell’s books are just enjoyable to read. He has the ability to make you think as he weaves together countless stories that seem to be interconnected. The… Read more »
Tap Code: The Epic Survival Tale of a Vietnam POW and the Secret Code That Changed Everything is an amazing story about survival in some of the harshest conditions imaginable…. Read more »