I will have to say that Writing Riches and Writing Copy That Sells are very similar in content. However, I still needed the refresher.
Edwards had covered his topic in 161 pages. He spread it over nine chapters. One of the things that I really liked about the book was that he used his copywriting strategies while writing the book. The elements he outlined he demonstrated in each chapter. Here is a list of chapters that he included:
- The magic building blocks of sales copy that sells your products like crazy
- Headlines that grab readers by the eyeballs and suck them into your message
- Magic emails that make more money
- How to write bullet points that virtually force your prospects to buy
- The triangular vice grip that sells more: irresistible offers, risk reversal, and powerful closes
- The most explosive tactic for making more sales, more often, with less human effort than you ever dream possible
- The secret way to attract a flood of website visitors as easily as turning on a water spigot
- The secrets of getting your prospects so excited about you they’ll fight for the privilege of buying your stuff
- Putting it all together: secrets of writing blockbuster copy (by watching movies)
I see the copywriting techniques that Edward shared used everywhere I look, whether it’s in my email, on landing pages, or in print. As Edwards noted, copywriting is simply salesmanship in print. Copywriting is about getting leads, getting customers, and getting sales. If you have a business, the goal is to make money. Naturally, you should help people along the way. You typically do this through the artifacts you create whether they are web pages, emails, or videos. Copy is what makes it happen.
Edwards shared strategies that you should be using as you write your copy. He has a formula that once you read the book you will see the formula everywhere. Obviously, the formula works or people would not still be using it.
At the end of each chapter, he has a summary of the chapter highlights.
He not only explained the concept but also provided an adequate number of examples. Throughout the book, he suggested resources such as other books to read and courses to take.
As I noted earlier, I feel like I have read Writing Riches before. It is very similar to Writing Copy That Sells. But I didn’t mind because I am realizing how important good copywriting is. I am not good at it but every hint I can get has helped me improve what I’m doing. I noticed the emails that I’m crafting are getting better responses. If you have a business, you need to write copy. If you sell anything, you need to have copy. The better that you can write copy, the more successful your business will be. I recommend that you go out and pick up a copy of one of Ray Edwards books either Writing Riches or Writing Copy That Sells. It will help your business.
Additional Reading
- #SMMW18: How to Write Copy That Sells Without Being “Salesy”
- Book Review: How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
- Book Review: Duct Tape Marketing Revised and Updated: The World’s Most Practical Small Business Marketing Guide
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