As a business owner, you have a number of goals. First of all, you are trying to get potential customers to get to know, like, and trust you. There are many ways to do that depending upon your business. You are also trying to develop a relationship so that you can upsell your products. One way to achieve this is by using sales funnels. If you are not familiar with sales funnels, I recommend that you check out Entrepreneurs of Fire Free Funnels on Fire course.
The Free Funnels on Fire course is a great introduction to funnels. I would recommend watching this course before reading DotCom Secrets: The Underground Playbook for Growing Your Company Online.
The EoFire team leads by example and uses a sales funnel to deliver their course. They send a portion of the course to your email one day at a time for eight days. You will also receive messages before and after the course.
Each day, I received an email on a different topic essential to creating funnels. The email message contained a link to a video, which provided content on the topic. The pacing of the course was quite manageable. The email also had links to affiliate products they recommended. Throughout the course, they referenced or demonstrated each of these products.
In the Free Funnels on Fire course, the EoFire team provided information about finding and connecting with your avatar, creating and monitoring goals, building lead magnets, and creating funnels.
I walked away with new ideas. I am sure that you will also learn quite a bit about using funnels. I have been listening to the EoFire podcast for many years. I have always been impressed with what they have put together and how they do it. You can certainly learn solid practices from this successful team. If you are trying to figure out funnels, I recommend that you check out the Free Funnels on Fire course. Understand that this course is a lead magnet to a longer value ladder.
If you are interested in putting together a sales funnel, I may be able to help you out.
Additional Reading
- #SMMW19: How to Build an Effective Facebook Ad Funnels
- Book Review: DotCom Secrets: The Underground Playbook for Growing Your Company Online
- #SMMW18: The 3-Step Strategy to Turn Attention Into Revenue on Autopilot With Facebook Ads
- #SMMW19: How to Use Facebook Ads and Organic Posts to Build a Sales Machine