Earlier today, I was watching a Lynda.com tutorial called How to Rock Social Media with Guy Kawasaki. Kawasaki, a leader in the use of social media, provided a lot of great tips for getting the most out of social media. One piece of advice resonated with me and I want to share focused on the content you can share with your followers.
In this blog, I have previously offered ideas for sharing content to include:
It is great if you can create your own content to share. However, it takes time and energy to develop your own material for everything, and you need to regularly share value-added material with your followers.
One way you can do this is by resharing or retweeting content you are finding in your streams. Kawasaki recommends this as a viable option. Naturally, you need to stick close to your business’ area of expertise. One of the problems with simply resharing or retweeting is that your followers may be seeing a lot of the same content everyone else is sharing. You want to stand out.
Kawasaki suggests tapping into really unique sources of information not typically shared. You should take time to research and find resources you believe will add value to your customers. Here are two sources you can check out:
- AllTop – AllTop was created by Kawasaki and is a collection of blogs. You can find blogs on virtually any topic. You just need to find resources you like and start following them.
- Paper.li – Paper.li is a digital newsletter that is created through the automatic curation of Web-based content from blogs, Twitter, and other social media platforms. If you subscribe to it, you will receive a new paper in your email every day. Can’t find a topic, then create your own paper.
Are some blogs interesting you? You can follow them through a program like Feedly. All of these tools will provide you with fresh content.
If you are looking for ideas on how to find fresh content for your business, leave a comment. I would be happy to explore some options with you.
