One of the goals I had going into the ASTD 2013 conference was to come out better understanding the ASTD Certified Professional for Learning and Performance certification. For this reason, I selected Jennifer Naughton and William Rothwell‘s presentation as a definite on my list.
Naughton and Rothwell used the presentation to review ASTD’s new competency model.
ASTD Competency Model
The presenters asked the participants if they were familiar with competency models, and specifically, the ASTD competency model. They pointed out that a competency model identifies the attributes, qualifications, and characteristics of an ideal performer. It is a description of an ideal performer. An effective competency model is based on future performance rather than current performance; it is where you want to be.
The new model was developed because of trends affecting the field. Five key trends included:
- Digital and mobile technology
- Social media
- Demographic shifts
- Increased globalization
- Economic uncertainty
The presenters then described the changes to the new model in comparison with the old model.
1. Demonstrate the value and impact of learning
- Use meaningful metrics
- Use data analysis
This change is associated with the Evaluating Learning Impact Area of Expertise.
2. Understanding technologies and using well
- Use effective technology
- Learning is at the core; technology is an enabler
“Staying abreast of new and emerging technologies and matching the appropriate technology to a specific learning opportunity or challenge.”
3. What do you need to succeed?
The presenters stressed developing your own professional development action plan. The Career Navigator Tool can help accomplish this.
ASTD Model
The new model takes into account changes to the world since 2004 when the first model was developed.
There are three new foundational competencies for a total of 6. They help to create influence within a business. The new items include:
- Global mindset
- Industry knowledge
- Technology Literacy
Learning Technologies has been added as a new Area of Expertise.
While using the model, you will basically develop a “T”. In other words, you will develop a breadth of knowledge around the entire model, and develop a depth of knowledge in one or two areas. It is difficult to become a master of all areas.
ASTD has a Career Navigator Tool, which will help you determine where your strengths and weaknesses are in regards to the competency model. Note: this will shortly become an exclusive ASTD member tool in the near future.
The presenters mentioned that there is less emphasis on ROI and more on a balanced scorecard. There is more to business success than profits. We need to be thinking long term.
Additional Resources
“You can’t direct the wind, only adjust your sails”
