Book Review: Google Plus Marketing Made Easy: The Complete Guide to Getting More Traffic, More Customers and Building Your Brand With Google+

To learn more about Google+, I had picked up Ryan Bush’s book, Google Plus Marketing Made Easy: The Complete Guide to Getting More Traffic, More Customers and Building your Brand with Google+*. It is available as a Kindle book. The book is a quick read. Each section is only a couple of pages. The information Bush provided is useful but not unique.

Bush provided instructions for creating an account and setting up a profile. He highlighted the importance of keeping your business in mind while developing your profile. He recommended connecting your profile to your other accounts such as Twitter, Facebook, and LinkedIn. Also include your blogs on your profile so that you can get tied into Google’s authorship markup.

The author also addressed circles and how to use them in a business context. Bush provided a list of circles to create to support your business endeavors. He followed this up with strategies to find Google+ contacts. Included in this strategy is a list of useful links to Google+ directories. These links were a useful treasure. He also provided useful instructions for importing Facebook contacts. Google and Facebook are not close friends based on his instructions. I tried them, and they work great.

The book also included Google Chrome extension resources that enhance how Google+ works on the web . These extensions allow you to share content from Google+ to other social media sites, respond to comments without entering Google+, and personalize your Google+ experience.

When Bush wrote this book, Google+ pages had just come on the scene. He provided some insight into their benefits and pointed out concerns. However, I would have liked to see more written about pages and how to exploit them.

Finally, Bush talked about the importance of Google+1. He mentioned how to integrate the +1 on your different sites, and how to solicit for +1 feedback. Google has tightly integrated +1’s throughout its operations. +1’s will actually get you more traffic. Here is more information on this topic: +1 on non-Google sites.

I walked away with a few new tools in my toolbox. You can’t beat the price.

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